1987 - Camel Trophy'87 Selection

Camel Trophy'87 Malaysian Selection 



I was wearing the number 13 beep.
















Half of my body buried in the mud.


















The odds against being picked for the ultimate off-road adventure are enormous. Five hundred thousand hopefuls applied to join the elite twenty-eight members bound for Madagascar and the 1987 Camel Trophy.

Fifteen hundred miles of tortuous jungle tracks, swamp crossings and rock hard desert roads made up the punishing route for the eighth Camel Trophy - the toughest four=wheel drive event open only to amateurs. Fourteen two-man teams battled against nature and each other for three backbreaking seeks on the world's fourth largest island.

Seven Special Tasks were designed to determine the overall winning country in tests of driving skill and navigational ability. The battle was fierce; Italy and the United States showed that they meant business from Day 1. Covered in the ever-present mud and dust of the Great Red Island, the teams hauled their identical Range Rover Turbo Diesels down the eastern 'Pirate Coast' of the Indian Ocean Island. Day and night, the convoy fought through the virtually uncharted tracks - some of which had not been used for twenty years or more. The reward at the finish in the ex-French colonial port of Fort Dauphin was one of historical importance. The 1987 Camel Trophy was the first expedition to drive the length of Madagascar via the near-impossible east coast route. For team members, the chance-of-a-lifetime was unforgettable.


How to earn your berth.

The ticket to ultimate adventure - It's no wonder every Malaysian with an ounce of adventure in his blood is clamoring to find out more about it. To date, more than 30,000 letters have swamped the organizers, some from as far away as Sabah and Sarawak. "This overwhelming response is obviously due to the enormous impact that Camel Trophy '86 made," said Malaysian Camel Trophy coordinator, Ronnie Kok.

"Malaysians everywhere are now fully aware that Camel Trophy offers a ticket to the ultimate adventure. Camel Trophy is not far fetched event meant for the rich or the famous, but rather, offers the man in the street a chance to represent Malaysia in the world's foremost off-road event. It's an opportunity of a lifetime to represent one's country in an event held in an exotic location that is filled with excitement and which offers the satisfaction of pitting one's off-road survival skills against the best in the world," added Ronnie.

Regional Selection Trials - Initially, the search will be for those entries with the right aptitude in their resume and a group of 150 will be short-listed throughout Malaysia. Successful candidates will then be requested to participate in the regional Selection Trials which comprise aptitude and psychological tests. They will be held at six major town centres through Malaysia.

The National Selection Trials - Only 27 will be selected after the regional trials qualify for the National Selection Trials. They will then go on to the National Selection trials to be held in Selangor from Jan. 7 to 11, 1987. Drawn up by professionals, the National Selection Trials are geared to determine that only the best candidates will be selected to represent Malaysia.

The trials will fall basically under five categories:
Four-wheel drive skills
Outdoor survival abilities
Mechanical aptitude
Ability to interact with others
Mental and physical stamina

The National Selection Trials are specially designed to simulate a number of Camel Trophy special tasks. This is so to allow participants to get a feel for the actual Camel Trophy environment and to provide the judges with a standard for performance. Only the best four Malaysians will be chosen. But before they start their 18-day jungle adventure, the four will undergo three days of intensive training at the Eastnor Castle Estate in Birmingham, England from February 11 to 13, 1987. The final two-man team will only be send to Madagascar.

Malaysian Finalist

  1. Abdul Halim bin Abd Rahman
  2. Donald Eric Anthony
  3. Ching Neng Bin
  4. Edmund Chye
  5. Suling Ejau
  6. Foong Tai Yueh
  7. Joe Gan Woon Ping
  8. Hashim bin Ahmad
  9. Jamal Hussain
  10. Kamaruddin Jaafar
  11. Mah Yoon Hoong
  12. Mohd Sidik Ali Vohd
  13. Entalai Ak. Munan
  14. Osman bin Percy King Jones
  15. Othman Abu Bakar
  16. Samson Riong
  17. See Toh Kow Cheng
  18. See Toh Ying Hee
  19. Shahrome bin Yang Rashdi
  20. Sia Cheng Ho
  21. Dr. Linus Singam
  22. Nermel Singh a/l Gurdial
  23. Tang Kok Heng
  24. George Thu
  25. John Wong Yut Heng
  26. Yap Ah Tiong
  27. Zainal b Mohd Sharif
The Camel Trophy - Let's be honest: when the Cigarette manufacturer introduced the Camel Trophy in the 1980 they were more than surprised by the public interest generated. What should only have been an one-year event aimed at the german consumers immediately took off as 10000 of people rushed to participate on an event Winston Churchill already discribed as being of "blood, sweat and tears". He was right.

The Camel Trophy started with Jeeps but from it's second year settled firmly on Solihulls finest.

All production models were used with the exception of the new shape Range Rover.

In the table below I listed the years and competitors vehicles. Keep in mind however that these are only a small number of the vehicles used. The main burden of carrying journalists, equipment and spares fell to a fleet of 110's and 130's regardless of what vehicle was the "official" car.




Distance travelled Participants vehicles Other Info
1980 Transamazonica Route: Belem to Santarem Distance: 1,600 km 3 Jeep 3 teams from West Germany
1981 Sumatra Route: Medan to Jambi
Distance: 1,600 km
5 Range Rover, 2 door 3 teams from West Germany
1982 Papua New Guinea Route: Mont Hagen to Madang
Distace: 1,600 km
8 Range Rover, 2 door First year when more than one nation participated: I, D, NL, USA
1983 Zaire Route: Kinshasa to Kinsangani
Distance: 1,600 km
14 Series III 88 NL, P, HK, D, CH, I, E
1984 Brazil Route: Transamazonica Highway, Santarem to Manaus 12 Land Rover 110
1985 Borneo Route: Samarinda to Balikpapan 16 Land Rover 90
1986 Australia Route: Cooktown to Darwin
Distance: 3,218 km
14 Land Rover 90
1987 Madagascar Route: Diego Suarez to Fort Dauphin
Distance: 2,252 km
14 Range Rover TD
1988 Sulawesi Route: Manado to Ujang Padang
Distance: 2,092 km
12 Land Rover 110
1989 Amazon Route: Alta Floresta to Manaus 14 Land Rover 110
1990 Siberia Route: Bratsk to Irkutsk
Distance: 1500km
16 Discovery Tdi 3-door Vehicles: 19 Discoveries, 4 Defender 110 Station Wagons, 5 Defender 127s (3 4-door crewcabs and 2 2-doors--all had a solid,enclosed load bed)
1991 Tanzania Route: Dar es Salaam, Tanzania to Bujumbura, Burundi
Distance: 1,600 km
17 Discovery Tdi 5-door
1992 Guyana Route: Manaus, Brazil to Georgetown, Guyana
Distance: 1,600 km
16 Discovery Tdi 5-door
1993 Sabah -Malaysia
Route: Circumnavigation, Kota Kinabalu to Kota Kinabalu
Distance: 1,500 km
16 Discovery Tdi 5-door
1994 South America
Argintina-Paraguay-Chile

Route: Iguazu Falls, Argentina to Hornitos, Chile
Distance: 2,590 km
18 Discovery Tdi 5-door
1995 South America
Mundo Maya
Route: Lamanai, Belize through Mexico, Guatemala, El Salvador, Honduras to Xunantunich, Belize
Distance: 1,700 km
20 Discovery Tdi 5-door
1996 Borneo
Kalimantan
Route: Balikpapan to Pontianak
Distance: 1850 km
20 Discovery Tdi 5-door
1997 Mongolia
Land Rover Discovery Last year of the "real" Trophy
1998 Chile to Argentinia
Land Rover Freelanders

In February 1999 Worldwide Brands Inc. decided the image of the Camel Trophy was no longer compatible with their targeted consumer group and cancelled their sponsoring. So the Camel Trophy was dead. Read the official 1999 press release below.

In my private opinion this was a big mistake as so many people watched reports from the Trophy and talked to eachother about it thus creating a product relation. But clever marketing strateges decided it wasn't worth bothering with those people. Already the change to the soft side in the 1998 challenge got a rather cold reception by the general public. This however seemed only to confirm the theory of an out-of-date event, at least in those clever minds.

Gentlemen, go back to your studies. Didn't you learn that only a fraction of a percent of an interested group responds to any action call? And how many applications did you get every year for the Trophy? Several 100.000s. Multiply this number at least by 20 to get the number of people interested in the event. Are you really so well off to simply let go a consumer group of several millions?
 
18 YEAR SPONSORSHIP COMES TO AN END Issued by: Jardine Wesson International PR Consultants
Date: 25 February 1999


Over the last 18 years, Land Rover and Worldwide Brands Inc., sponsors of Camel Trophy have worked together to build an unrivaled international event. This reputation has mutually benefited both parties providing the ultimate showcase for Land Rover vehicles and Camel Trophy Adventure Products. As lifestyles change, Camel Trophy has successfully evolved into a multi-disciplined event. This shift in direction is targeted primarily at broadening the appeal to an even wider audience. Land Rover and WBI as a direct result of this shift in strategy have decided to dissolve the co-sponsorship agreement of the world's foremost international adventure challenge, Camel Trophy.

Driving will still play a part in the event, but the emphasis has move away from a 4x4 focus, and as such, no longer maximizes Land Rover's sponsorship objectives. The partnership, has ended on a high after last years' ground-breaking event in Chile and Argentina, which offered an ideal showcase to demonstrate the world-beating off-road capabilities of the Freelander, Land Rover's newest lifestyle 4x4.

"There are few sponsorship relationships that have withstood the test of time as successfully as Camel Trophy and Land Rover. This has been as excellent association for us and over the years Land Rover has given the event an outstanding level of support. However, as the event now includes so many other sporting activities, the emphasis can no longer remain solely on 4x4," commented Nick Horne, WBI Special Events Director.

Speaking about the decision, Rover Group Marketing Director Martin Runnacles said: "We have enjoyed a unique relationship with the Camel Trophy event over almost two decades and it has played a major role in sustaining the image of Land Rover as the manufacturer of the best 4x4's in the world. However, with the changing character of the event it will no longer provide us with an active demonstration of Land Rover's brand essence - limitless capability. We wish Camel Trophy every success with their new format. As for Land Rover, future activities will concentrate on our customer base with the emphasis very much on rugged off-road adventure."

As Land Rover focuses on new sponsorships the Camel Trophy event will continue to push the parameters of adventure for the year 2000.
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